About Government to Business

Gavin Atkinson from G2B

Government experience

Gavin Atkinson has over twenty years experience helping government, including:

  • Business.gov.au
  • Australian Business Register
  • Australian Taxation Office
  • Business.qld.gov.au
  • Businesslink.gov.uk
  • Canadian government agencies with website performance analysis
  • Training government professionals from Hong Kong, Singapore, Malaysia and Thailand on website performance measurement
Government to Business competencies

How Gavin helps

Gavin helps governments worldwide transform their website and digital offerings to business. He focuses on:

Gavin also regularly publish articles, latest analysis and case studies about global developments in delivering digital services online from Government to Business.


Gavin makes a big difference to Governments delivering to business

Craig Humphrey

Gavin has an extraordinary ability to engage and totally understand the needs of our customers.

Gavin's extensive knowledge of contemporary digital methods ensured the delivery of Government content was concise and more importantly relevant.

Gavin’s online experience & skills were a primary reason for our success. I thoroughly recommend him.

Craig Humphrey
Business.qld.gov.au: Executive Director
Simon Fisher, Business.gov.au

Gavin’s extensive knowledge and understanding of Government to Business relationships covers a number of channels.

Gavin places great importance on producing reports with actionable recommendations.

He looks at the short, medium and long term to ensure that government agencies can take action incrementally and gain long term value from his work.

Simon Fisher
Business.gov.au: Content Manager
Doug Robinson

Gavin transformed our customer insight identifying the recession & its policy implications to the UK economy 6 weeks before it hit the media.

On top of this Gavin innovatively pinpointed how our customers used BusinessLink and developed avant-garde engagement strategies.

I strongly endorse Gavin and his unique skills and experience.

Doug Robinson
Businesslink.gov.uk: Head of Customer Proposition

What sets us apart

Gavin has worked inside government in senior positions. He knows how government works.

Digital transformation

Advising senior executives on achieving digital transformation outcomes and exceeding customer expectations

Strategy development

Developing whole of government strategy for digital service delivery for businesses

Channel migration

Optimally allocating resources to achieve financial savings while driving time and money savings for businesses

Practical advice

Action planning, building for SEO, achieving the right balance

Information architecture strategy

Organizing information and services in a customer centric manner that achieves service transformation

Customer centric

Engaging with business customers to better understand their needs

Get to know us better…


Year of foundation


Missed meetings

$250 million

Time & money savings to business

  • Australian Government
  • Business.gov.au
  • Queensland Government
  • Australian Taxation Office
  • Australian Business Register
  • BusinessLink

What can Gavin do for your Government organization?